Category Archives: Blogging

Social Media for Business: debunking some myths

Debunking social media myths. And 15 social media facts. Continue reading

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Social Business Forecast 2011

Social business forecasts for 2011 Continue reading

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A history of blogging

Scott Rosenberg, author of ‘Say Everything’, talks about the history of blogging Continue reading

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Online barter: using friends as free labour

Bartering expertise is a useful way to get your small, home businesses pepped up and marketed. But don’t abuse the quid pro quo. Continue reading

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Yours socially

A CEO recently told me he had an inkling he needed to get his brands on ‘some of those social media things’ but that he had no idea where to start, or whether social media marketing worked. In contrast, Andrew … Continue reading

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Can you outsource your corporate blog?

A corporate blog is PR isn’t it?  And few companies have a problem outsourcing PR.  So why would they have a problem getting a blog written on their behalf?  After all, outsiders write sales and marketing collateral, press releases, company … Continue reading

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City of God

The Christmas break in Rio was a last minute decision. A friend called to say that she might be moving to Sao Paolo in the new year – so if we wanted the carioca tour, I should make the most … Continue reading

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