Category Archives: SMEs

Online barter: using friends as free labour

Bartering expertise is a useful way to get your small, home businesses pepped up and marketed. But don’t abuse the quid pro quo. Continue reading

Posted in Blogging, Getting organised, SMEs | Leave a comment

First break all the rules

I was first attracted to this book by both the title, and the fact that it was co-written by Marcus Buckingham, a proponent of the ‘strengths’ philosophy that I have embraced in the work place. This is a deck of … Continue reading

Posted in Change Management, Management, SMEs, Strategy | Tagged , , , , , , , , , , | 2 Comments

Yours socially

A CEO recently told me he had an inkling he needed to get his brands on ‘some of those social media things’ but that he had no idea where to start, or whether social media marketing worked. In contrast, Andrew … Continue reading

Posted in Blogging, Business Strategy, SME Social Media Marketing, SMEs, Social media, Strategy | Tagged , , , | Leave a comment

Everybody’s fumbling with Social Media

I’m finalising my slides for a presentation on social media for SMEs next Friday.  As I try and wade through the ‘social media’ column on my TweetDeck to pick up the latest conversations on the subject, there seems to be … Continue reading

Posted in SME Social Media Marketing, SMEs, Social media, Twitter | Tagged , , | 3 Comments